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Roku for Resorts & Hotels
If you’re in the hotel or resort business I don’t have to tell you that marketing is a constant battle to fill rooms. Not only are you competing against fellow hotels and resorts in your destination city for the same tourists, but you also have to do your part to promote your city itself as a destination versus other cities. With tourists becoming increasingly discriminating and money-conscious, they want to know more about where they’re going (and what they’re getting for their money) than ever before.
Video has become a must-have for resorts and hotels looking to attract tourists. Beautiful clips of your destination city, “virtual tours” of your hotel or resort, and its rooms and amenities — these have become essentials for marketing your business.
But are you doing enough? Are those YouTube videos really bringing in the customers? Are they even getting views?? What more can you do to promote your hotel or resort business that others aren’t already doing? How can YOU set yourself apart among the competition. How can you position your place in front of millions of viewers quickly and easily (and affordably) without getting lost in the content “abyss” of video sites like YouTube?
Enter Roku.
With millions of active users worldwide, and still growing, the Roku TV platform has created an exciting opportunity for ANYONE to publish and launch their own TV channel. All you need is a cool name and some exciting video content and BOOM, your business can be live in front of millions of viewers for less than the cost of “traditional” TV advertising, and for about the cost of a decent website. What’s more, you can even EARN MONEY from your video content — while promoting your business at the same time — with easy-to-integrate streaming advertisements (commercials) just like on YouTube (but better and paying more.)
Launching a Roku channel isn’t an easy task, but there are companies like Mediarazzi (www.mediarazzi.com) and Advergent (www.advergent.com) who will build it and do it all for you for a reasonable price.
Or, you can quickly learn to do it all yourself with “Publish Your Own Roku Channel” the new self-paced Roku publishing program by Mediarazzi founder/CEO Phil Autelitano.
For your hotel or resort, having your own Roku TV channel positions you in front of millions of viewers you’re not actively reaching online or off. It puts your business— your destination, your hotel/resort, your rooms, your amenities, your food, everything — before the eyes of millions of viewers worldwide, quickly setting you apart and positioning your hotel or resort as a “go-to” place.
Build your audience, grow your brand and generate more foot traffic and sales with your own Roku TV channel.
