Roku For Business: TV Channels are the New Website.
By Phil Autelitano
I say it all the time, “Connected TV channels are the new website,” and with Roku leading the pack in OTT/Connected TV platforms, it only makes sense that if you’re going to have “the new website,” you should have it on the platform with the most viewers and the most ease-of-access. Twenty-five years ago, the Internet was new and I was selling web development at a time when many brands and businesses couldn’t see any logical reasons why they needed a website. Today, I sell TV channel development, often to the same people, but at least this time around, they’re much more open to the idea of new technologies.
Now there are SO MANY ways a business — any business — can benefit from having their own branded TV Channel on Roku and Connected TV platforms, but here are the ones I pitch most:
- Credibility — The “idea” of your brand or business having it’s own “TV show” or “TV channel” or “network” adds INSTANT CREDIBILITY in the eyes of potential clients and customers. For many years, marketers have seen published articles (or more so, their own column) in a major publication or having a TV or Radio show as the Holy Grail of Credibility. Of course, getting one was difficult, so a lot of marketers launched their own newsletters or publications as a way of creating that instant credibility. A Roku…
