Phil Autelitano: Ten Ways to Monetize Your Roku Channel.
For Roku developers, and anyone launching a new Roku channel, creating a new TV channel is one thing, but once you have this great looking channel, jam-packed with compelling content, ready to roll, how do you plan to make money with it?
Undoubtedly your first answer will be, “With advertising!”
Most Roku channels are monetized with advertising. It only makes sense (no pun intended) because that’s how “regular” TV channels make money, and it’s a model that translates well from the old technology to the new.
Most Roku channels integrate with an advertising network that streams ads and pays you per M or per view. It’s a great system — it works, it makes money and I totally recommend streaming ads for EVERY Roku channel.
So there’s your #1 — video advertising networks. Sign up with a video advertising network, add their code to your channel and voila! you’re already making money. I do however recommend signing-up for more than one, as most ad networks only fill 40–60% of your ad breaks. (Contact me for more information about which ad networks work best.)
For more information on ad networks and how to make money with them, you’ll want to read this other Medium article, too: How to Make Money with Your Roku Channel
